![]() ![]() ![]() That's fine if your employer is paying, of course – yet it bites into freelancers' income quite substantially. The benefit of market dominance for Adobe is clear: it can charge eye-wateringly high prices for its subscriptions, and creatives generally have to swallow the cost. So everything is good, right? Well, it depends on where you're standing. ![]() Filmmaking's one exception, but even here, Adobe's making strong inroads, with chairman Shantanu Narayen happily pointing out in his opening keynote that Oscar triumph Everything Everywhere All at Once was made using Premiere Pro. If you're a photographer or image editor, you need to know Photoshop and Lightroom. It's a reflection of just how deep-rooted the company behind Photoshop, Illustrator, Premiere Pro and a dozen other tools is in the creative professions today.ĭespite there being a number of good cheap or free alternatives, Adobe's Creative Cloud apps remain virtually unchallenged within most relevant sectors. Luring others to pay thousands to attend in person is even crazier. For any software company to get thousands of people around the world watching them announce their latest features online is an impressive feat. This week, Adobe is marking 20 years of its Adobe Max conference, and boy, does it have a lot to celebrate. ![]()
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